# The Rise of Printed Visuality: Printers and Page Design, 1467-1482

In an effort to differentiate their books from those produced by scribes and illuminators, several printers devised a bold, ink-rich mechanical style that circumvented the aesthetic standards of the manuscript page. The design choices of Ulrich Han in Rome, Gunther and Johann Zainer in Augsburg and Ulm, Johannes in Verona, Johann Muller (Regiomontanus) in Nuremberg, and Erhard Ratdolt in Venice proved particularly influential in defining the graphic vocabulary and aesthetic identity of the printed page. In addition to displacing manuscripts as the examples to be emulated, their books codified a visual grammar that effectively transformed the interaction between readers and the page. Considering publications printed between 1467 and 1482, Baldasso will engage some of these graphic choices, setting them within the context of their visual culture.

- Kind: Talk
- Year: 2010
- By: John W. Kluge Center (library Of Congress)
- Genres: Science, History
- Archive: [Library of Congress](https://www.loc.gov/item/2021688506/)
- Licence or status: Rights statement at the Library of Congress (as the archive states it)
- Credit: Library of Congress
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/loc/2021688506?play=1)