# Ways of Seeing: Fine Arts and Commerce

Produced by the BBC

Art critic John Berger discusses the nature of advertising in relation to the tradition of oil painting. Points out that advertising magically transforms the ordinary into the beautiful and presents idealized lifestyles

- Kind: Commercial
- Year: 1974
- Runtime: 31 min
- By: Berger, John, British Broadcasting Corporation. Television Service
- Genres: Education, Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/waysofseeingfineartsandcommerce)
- Licence or status: none stated by the archive
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/waysofseeingfineartsandcommerce?play=1)