# Snuggle - "Audition"

How often does one get to shoot a commercial at the Jim Henson Creature Shop in London? I had that privilege when we created this campaign for Snuggle Fabric Softener. No matter what other fabric softeners might tell you they're not as soft as Snuggle. Sure, they try to be. But they're just imposters. And that's the premise of this campaign. The porcupine was spun off into two other commercials. These executions were widely popular but there was some discussion that the Snuggle Bear didn't come off as being lovable and people started feeling sorry for the porcupine.So, the campaign came to a close. Source: https://vimeo.com/107731686 Uploader: David Kaminsky

- Kind: Commercial
- Year: 2014
- By: David Kaminsky
- Genres: Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/vimeo-107731686)
- Licence or status: none stated by the archive
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/vimeo-107731686?play=1)