# Magic Touch

The Chevrolet 1953 advertisement highlights the brand's commitment to providing power, safety, ease of handling, and economy in its vehicles. It emphasizes Chevrolet's reputation for offering the finest cars at the lowest cost and introduces the innovative advancements in the 1953 models. The ad details two new power teams: one for automatic driving with the Blue Flame engine and Powerglide transmission, and the other for conventional driving with the Thrift King engine and Synchromesh transmission. Both power teams promise improved performance and fuel economy. Chevrolet's new features include enhanced braking with jumbo drum brakes, improved steering with center point steering and optional power steering, and greater overall driving ease and control. The advertisement underscores that these innovations make the 1953 Chevrolet a leader in motoring pleasure and efficiency, setting new standards in the low-priced car market.

- Kind: Film
- Year: 1953
- By: Jam Handy, Cheverolet
- Genres: Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/rpmagictouch)
- Licence or status: none stated by the archive
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/rpmagictouch?play=1)