# Tony Fadell: The first secret of design is ... noticing

As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.

- Kind: Talk
- Year: 2015
- Runtime: 16 min
- By: TED.com
- Genres: Education, Science
- Archive: [Internet Archive](https://archive.org/details/TonyFadell_2015)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/TonyFadell_2015?play=1)