# Timothy Prestero: Design for people, not awards

Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)

- Kind: Talk
- Year: 2012
- Runtime: 11 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/TimothyPrestero_2012X)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/TimothyPrestero_2012X?play=1)