# Tim Leberecht: 3 ways to (usefully) lose control of your brand

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

- Kind: Talk
- Year: 2012
- Runtime: 6 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/TimLeberecht_2012G)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/TimLeberecht_2012G?play=1)