# 1991 VHS • Profitable Cruise Nights 60 FPS

Profitable Cruise Nights is a training and sales instructional video produced by Holland America Line West to teach travel agents how to organize and run a cruise night event. The host introduces himself as Alan, presenting on behalf of Holland America Line West. The tape is addressed to travel agents and agency staff and was distributed with a printed checklist referenced in the program. The opening depicts a fictional agent struggling with a poorly organized cruise night, establishing the premise that Alan will explain the correct approach. The program covers every stage of cruise night planning and execution in sequence. Goal-setting begins with selecting a ship, itinerary, and number of cabins, then calculating the guest count needed based on an expected booking rate. Planning guidance recommends scheduling the event at least three months in advance, choosing midweek evenings over weekends, and selecting a venue with parking and accessibility. Cross-promotion with local businesses and targeting affinity groups including fundraising organizations, church groups, and existing client lists are discussed as outreach strategies. Budget management, promotional materials, Holland America's free desktop publishing kit, invitation design including RSVP phone numbers and door prize offers, and press release distribution to newspaper lifestyle and travel editors are all covered. Day-of-event setup addresses room layout in theater style, four table stations, audio-visual equipment…

- Kind: Film
- Year: 1991
- By: The Vista Group®
- Archive: [Internet Archive](https://archive.org/details/TheVistaGroup-ProfitableCruiseNights)
- Licence or status: none stated by the archive
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/TheVistaGroup-ProfitableCruiseNights?play=1)