# 1997 VHS • I Am Your Child - The First Years Last Forever w Rob Reiner 60 FPS

I Am Your Child: The First Years Last Forever is a public education video hosted and narrated by filmmaker Rob Reiner, produced as part of the I Am Your Child Foundation's early childhood development awareness campaign. Reiner opens by framing the program as advice from a fellow parent rather than an expert, then introduces recent neuroscience research showing that over 90 percent of brain growth occurs in the first three years of life and is directly shaped by the quality of early experiences. The program covers attachment theory, citing Dr. T. Berry Brazelton demonstrating a newborn's preference for its mother's voice within one day of birth. Topics addressed include the role of physical touch and massage in premature infant development and stress regulation, nutritional guidance including breastfeeding and the introduction of solid foods, car safety and childproofing, the role of play and language exposure in brain development, age-appropriate discipline starting around 18 to 24 months, the impact of television, the importance of quality childcare and what to look for in a provider, and guidance on parental self-care. The program closes with encouragement for parents to seek community support and parenting education.

- Kind: Film
- Year: 1997
- By: The Vista Group®
- Archive: [Internet Archive](https://archive.org/details/TheVistaGroup-IAmYourChildWithRobReiner)
- Licence or status: none stated by the archive
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/TheVistaGroup-IAmYourChildWithRobReiner?play=1)