# Simon Sinek: How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

- Kind: Talk
- Year: 2010
- Runtime: 18 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/SimonSinek_2009X)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/SimonSinek_2009X?play=1)