# Shopping Can Be Fun: A New Concept in Merchandising

How the Hillsdale Shopping Center in San Mateo, California increased traffic with a sophisticated program of advertising and promotion. Excellent footage of stores and shoppers in an upscale suburb. Some footage from this film was used in IN THE SUBURBS. Producer and Photographer: George H. Kelley. Kodachrome.

- Kind: Short
- Year: 1957
- Runtime: 17 min
- By: Kelley (George H.)
- Genres: Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/Shopping1957)
- Licence or status: [Public domain (Creative Commons dedication)](http://creativecommons.org/licenses/publicdomain/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/Shopping1957?play=1)