# Sheena Iyengar on the art of choosing

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

- Kind: Talk
- Year: 2010
- Runtime: 24 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/SheenaIyengar_2010G)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/SheenaIyengar_2010G?play=1)