# Shashi Tharoor: Why nations should pursue "soft" power

India is fast becoming a superpower, says Shashi Tharoor -- not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds.

- Kind: Talk
- Year: 2009
- Runtime: 17 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/ShashiTharoor_2009I)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/ShashiTharoor_2009I?play=1)