# Seth Godin on standing out

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

- Kind: Talk
- Year: 2007
- Runtime: 17 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/SethGodin_2003)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/SethGodin_2003?play=1)