# Prescriptions for Profit

Goes behind the labels and hype to consider the economic, social and ethical questions that arise when big business is mixed with human suffering and a large dose of advertising. The development, approval and marketing of a new drug can take from 7 to 10 years and cost up to $125 million. To insure adequate monetary return, drug companies have turned to marketing techniques that include celebrity endorsement and promotion that sometimes avoid mention of dangerous side effects. 1 videocassette (58 min.) : 1/2 in. VHS A segment from the television program: Frontline Major funding for this program provided by the Corporation for Public Broadcasting David Fanning, executive producer; Elizabeth Arledge, writer and producer Judy Woodruff

- Kind: Documentary
- Year: 1989
- By: Judy Woodruff, WGBH Educational Foundation., PBS Video, WGBH (Television station : Boston, Mass.)
- Genres: Documentary, Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/PrescriptionsforProfit)
- Licence or status: none stated by the archive
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/PrescriptionsforProfit?play=1)