# Philip Evans: How data will transform business

What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy — and explains why he thinks they are essentially invalid. (Listen for the absorbing tale of a surveillance program named Nora which was so useful it prompted competing Las Vegas casinos to cooperate with one another.)

- Kind: Talk
- Year: 2014
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/PhilipEvans_2013S)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/PhilipEvans_2013S?play=1)