# Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.

Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.

- Kind: Talk
- Year: 2013
- Runtime: 10 min
- By: TED.com
- Genres: Education, Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/PaulKempRobertson_2013G)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/PaulKempRobertson_2013G?play=1)