# Paul Bennett finds design in the details

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

- Kind: Talk
- Year: 2007
- Runtime: 14 min
- By: TED.com
- Genres: Education, Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/PaulBennett_2005G)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/PaulBennett_2005G?play=1)