# Molly Crockett: Beware neuro-bunk

Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

- Kind: Talk
- Year: 2012
- Runtime: 11 min
- By: TED.com
- Genres: Education, Science, Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/MollyCrockett_2012S)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/MollyCrockett_2012S?play=1)