# MIT15.356S04

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

- Kind: Talk
- By: MIT OpenCourseWare
- Genres: Education, Science
- Archive: [Internet Archive](https://archive.org/details/MIT15.356S04)
- Licence or status: [CC BY-NC-SA 3.0](http://creativecommons.org/licenses/by-nc-sa/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/MIT15.356S04?play=1)