# Knut Haanaes: Two reasons companies fail -- and how to avoid them

Is it possible to run a company and reinvent it at the same time? For business strategist Knut Haanaes, the ability to innovate after becoming successful is the mark of a great organization. He shares insights on how to strike a balance between perfecting what we already know and exploring totally new ideas — and lays out how to avoid two major strategy traps.

- Kind: Talk
- Year: 2016
- Runtime: 10 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/KnutHaanaes_2015S)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/KnutHaanaes_2015S?play=1)