# Jason McCue: Terrorism is a failed brand

In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

- Kind: Talk
- Year: 2012
- Runtime: 19 min
- By: TED.com
- Genres: Crime, War, Education
- Archive: [Internet Archive](https://archive.org/details/JasonMcCue_2012G)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/JasonMcCue_2012G?play=1)