# Jason Clay: How big brands can help save biodiversity

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

- Kind: Talk
- Year: 2010
- Runtime: 19 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/JasonClay_2010G)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/JasonClay_2010G?play=1)