# Bettering the Brew!

Segment from Industry on Parade Ep 65: Bettering the Brew! Making coffee in an automatic coffeemaker, the Coffeematic; food industry. Landers, Frary & Clark Co., New Britain, CT. 1951 About Industry on Parade The Industry on Parade Film Collection, 1950-1960, was created by the National Association of Manufacturers (NAM) from 1950-1960. In 1950, Johnny Johnstone, NAM's radio and television director, developed the idea for a television program highlighting American manufacturing and business. Working with Frank McCall, an NBC News Department Manager, Johnstone created and presented a sample reel to NAM's board of directors. The series, titled Industry on Parade, was first broadcast during the week of October 15, 1950. Each Industry on Parade episode was 13.5 minutes long and, for most of the series, contained three to four stories examining some aspect of American manufacturing and business. Towards the end of the 1950s, episodes were arranged thematically, featuring a single type of product, industry, or American consumer. Most episodes also included "public service announcements" placed between story segments or at the end of the episodes to promote capitalism, the American way, and the rewards of a free economy and society. NAM provided the weekly episodes to one television station in each market throughout the country, at no charge, for broadcast, usually in non-prime time slots. During the first few years, the series was co-produced with NBC, although not necessarily…

- Kind: TV
- Year: 1951
- Runtime: 3 min
- By: National Association of Manufacturers
- Archive: [Internet Archive](https://archive.org/details/IOP_Bettering_the_Brew)
- Licence or status: [Public Domain Mark 1.0](http://creativecommons.org/publicdomain/mark/1.0/) (as the archive states it)
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

Not offered: its uploader marks it public domain, and the US Copyright Office's records do not settle that it is (a record that may be another film's, a film first published abroad, a year when renewal was automatic, or a country they do not name). Unclear is not offered.