# Halla Tomasdottir: A feminine response to Iceland's financial crash

Halla Tomasdottir managed to take her company Audur Capital through the eye of the financial storm in Iceland by applying 5 traditionally "feminine" values to financial services. At TEDWomen, she talks about these values and the importance of balance.

- Kind: Talk
- Year: 2010
- Runtime: 9 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/HallaTomasdottir_2010W)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/HallaTomasdottir_2010W?play=1)