# Douglas Rushkoff: How to be "Team Human" in the digital future

Humans are no longer valued for our creativity, says media theorist Douglas Rushkoff — in a world dominated by digital technology, we're now just valued for our data. In a passionate talk, Rushkoff urges us to stop using technology to optimize people for the market and start using it to build a future centered on our pre-digital values of connection, creativity and respect. "Join 'Team Human.' Find the others," he says. "Together let's make the future that we always wanted."

- Kind: Talk
- Year: 2018
- By: TED.com
- Genres: Education, Science
- Archive: [Internet Archive](https://archive.org/details/DouglasRushkoff_2018S)
- Licence or status: [CC BY-NC-ND 4.0](https://creativecommons.org/licenses/by-nc-nd/4.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/DouglasRushkoff_2018S?play=1)