# Don Norman on 3 ways good design makes you happy

In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

- Kind: Talk
- Year: 2009
- Runtime: 12 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/DonNorman_2003)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/DonNorman_2003?play=1)