# David Kelley on human-centered design

IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

- Kind: Talk
- Year: 2007
- Runtime: 17 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/DavidKelley_2002)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/DavidKelley_2002?play=1)