# Chris Anderson of WIRED on tech's Long Tail

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

- Kind: Talk
- Year: 2007
- Runtime: 14 min
- By: TED.com
- Genres: Education, Science
- Archive: [Internet Archive](https://archive.org/details/ChrisAnderson_2004)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/ChrisAnderson_2004?play=1)