# Chip Kidd: The art of first impressions -- in design and life

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

- Kind: Talk
- Year: 2015
- Runtime: 18 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/ChipKidd_2015S)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/ChipKidd_2015S?play=1)