# Arunachalam Muruganantham: How I started a sanitary napkin revolution!

When he realized his wife had to choose between buying family meals and buying her monthly "supplies," Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad. His research got very very personal -- and led him to a powerful business model. (Filmed in Bangalore as part of the TED Global Talent Search.)

- Kind: Talk
- Year: 2012
- Runtime: 9 min
- By: TED.com
- Genres: Education
- Archive: [Internet Archive](https://archive.org/details/ArunachalamMuruganantham_2012S)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/ArunachalamMuruganantham_2012S?play=1)