# Adam Sadowsky engineers a viral music video

The band "OK Go" dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.

- Kind: Talk
- Year: 2010
- Runtime: 11 min
- By: TED.com
- Genres: Education, Science, Music
- Archive: [Internet Archive](https://archive.org/details/AdamSadowsky_2010X)
- Licence or status: [CC BY-NC-ND 3.0](http://creativecommons.org/licenses/by-nc-nd/3.0/) (as the archive states it)
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/AdamSadowsky_2010X?play=1)