# THE IBM MAINFRAME COMPUTER & MARKETING 1960s SALES DATA ANALYSIS FOR BUSINESS 59594 CF

This 1960 B&W film by the Editors of Fortune revolves around the executives in a marketing company deciding whether or not to buy an EDP (electronic data processor), which they also refer to as a computer. Featured in the film (although not mentioned by brand name) are IBM mainframe computers including the IBM 026 key card punch (seen at 15:59 ). In the film, five well-dressed executives sit in an office discussing whether purchasing an EDP will provide enough benefits to offset the cost ( 1:52 ), such as tracking and analyzing customer orders ( 5:26 ). They continue their discussion at a restaurant, where they enjoy a meal and cigarettes ( 6:26 ). A company using computers is shown. The magnetic tapes ( 7:40 ) are exchanged, programming circuits ( 7:43 ) installed, and high-speed printers ( 7:46 ) spit out information on fan-folded paper. Discussion about using computers to cut inventory costs in half moves to the gym ( 9:04 ) where the men ride stationary bicycles ( 9:35 ) and rowing machines ( 9:48 ). They discuss a company, represented by a woman typing into a perforated tape machine, which produces punch cards ( 10:28 - 11:05 ). They now receive massages and shave in the locker room ( 12:00 ). The discussion continues on a United Airlines flight ( 12:45 ). The customer now being discussed regarding inventory management is a chain of shoe stores. Women try on shoes as we see boxes and boxes of shoe inventory. The EDP solution was to assign each box a computer card (…

- Kind: Film
- Genres: Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/59594TheComputerComesToMarketingCF)
- Licence or status: none stated by the archive
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/59594TheComputerComesToMarketingCF?play=1)