# Frigidaire Finale 1957

"Advertising film for the 1957 line of Frigidaire refrigerators, freezers, washing machines and ranges. Couple in ballroom dancing costumes dances around various appliances cascading down brown staircase in surreal set. Woman wearing tiara and pink dress dances with a man in a tuxedo around various ovens and washing machines on stairs in a surreal set. Woman climbs on top of refrigerator as man dancing and spinning opens refrigerator and freezer doors." The film closes with a title "1957" and an illustration showing a model whose arms are set in right angles with text "The Sheer Look Is Here." May possibly document an industrial musical sequence filmed for the "Sheer Look" campaign. More information on this campaign is in Alfred R. Zipser, "Advertising: The 'Sheer Look' at Frigidaire," New York Times, June 2, 1957, p. 10F, online at https://timesmachine.nytimes.com/timesmachine/1957/06/02/93210239.html?pageNumber=168 (accessed March 8, 2024). Excerpt: "The 'sheer look' brings squared-off, uncluttered lines to Frigidaire refrigerators, electric ranges and home laundry equipment. The division says it was first in the appliance business to introduce the 'look,' and adds that competitors have begun to copy it. Frigidaire holds that the new styling gives kitchens the coveted 'built-in appearance without expenditures of small fortunes by their owners for carpenters. The 'sheer look' is the creation of Frigidaire designers, superintended by Harley J. Earl, vice president in charge…

- Kind: Film
- By: Jam Handy Organization
- Genres: Industrial and advertising
- Archive: [Internet Archive](https://archive.org/details/200513_Frigidaire_Finale_1957)
- Licence or status: none stated by the archive
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/ia/200513_Frigidaire_Finale_1957?play=1)