# Ad - Canal - - The Bear

The promo ”The bear” for channel Canal+, required our Mikros’ teams to bring their A-game to fulfill director Mathijs Van Henningen’s vision. The pitch ? Follow a director’s routine on stage, in creative meeting or re-writing his notes in his trailer or an actress’s testimonial on the director. The magic twist behind the story ? The director is unique, he’s a bear rug.

A comedy on creativity, dreams, imagination that will definetely charm the audience with this beautiful modern tale of ”once upon a time there was a bear rug-director”… Mikros image’s brief was to create a photo-realistic brown bear, the only thing is that it would be slim as a rug, to fit into the story imagined by Matthijs. He had to move and be fully integrated into the shot footages. The challenge faced by our CG team was to animate a bear rug made from scratch and make him move lightly in a slimmy manner while aiming at a full photo-realistic look. Flame artist and on-set supervisor (and actor!) Laurent Creusot says :” we knew from the start we had a good project in our hands, excellent references to create high-end digital bear rug character. I’ve no intention to brag about it but I’m particularly proud of is the bear’s acting : you can trully relate to him while he’s speaking, his emotions do transpire”. Last campaign ”Canal + The closet” with same director, agency, production and post-production house had gained a huge success and several awards among them can be listed the Grand Prix Stratégies 2010…

- Kind: Short
- Year: 2015
- Runtime: 1 min
- By: Mikros
- Genres: Industrial and advertising
- Archive: [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Ad_-_Canal_-_-_The_Bear.webm)
- Licence or status: [CC BY 3.0](https://creativecommons.org/licenses/by/3.0) (as the archive states it)
- Credit: Mikros
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/commons/86836478?play=1)