# Teina Herzer- Breaking content - taking a design-led approach

Tuesday November 20th, 4:10pm-4:17pm @ Soundings Theatre

Teina Herzer , Auckland War Memorial Museum, Digital Content Manager

Taking a design-led approach to our online content. The challenge of meeting the needs of our online audience while balancing the traditional values of a cultural institution going through a digital transformation process. Why we need to dumb it down and other lessons from the evolving role of a GLAM Digital Content Manager.

- Kind: Talk
- Year: 2018
- Runtime: 6 min
- By: National Digital Forum
- Genres: War
- Archive: [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Teina_Herzer-_Breaking_content_-_taking_a_design-led_approach.webm)
- Licence or status: [CC BY 3.0](https://creativecommons.org/licenses/by/3.0) (as the archive states it)
- Credit: National Digital Forum
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/commons/74701239?play=1)