# Timeless design is not a cliche - Philippe Starck

Timeless design is not a cliche - Philippe Starck. French designer Philippe Starck argues that consumers should be buying products that will last for generations rather than following passing trends, in this movie filmed by Dezeen in New York.

"Timeless seems like a cliché," says Starck, who was speaking at the launch of his new Organic tap for Axor. "It's not."

"If I take the example of fashion, today a girl will buy a new dress every year. If she has a little more money, every six months. If she has \[a lot of\] money, every two months. This is a little crazy, because we know that the world cannot afford so much material, so much lost energy."

"Timeless is the only way that is really ecological," Starck continues. "We don't need recycling if we just buy less."

- Kind: Short
- Year: 2013
- Runtime: 2 min
- By: Dezeen
- Archive: [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Timeless_design_is_not_a_cliche_-_Philippe_Starck.webm)
- Licence or status: [CC BY 3.0](https://creativecommons.org/licenses/by/3.0) (as the archive states it)
- Credit: Dezeen
- Who can watch: Teens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/commons/46560897?play=1)