# Childrens-Recall-of-Fast-Food-Television-Advertising—Testing-the-Adequacy-of-Food-Marketing-pone.0119300.s001

Study participant age 4 year 1 month responding to a Burger King adult television commercial and to a McDonald’s children’s television commercial. The video contains copyright footage from Burger King and McDonald’s advertisements, presented under fair use in order to illustrate the study methodology and differential response to adult compared to children’s advertisements.

- Kind: Short
- Year: 2015
- Runtime: 1 min
- By: Bernhardt A, Wilking C, Gilbert-Diamond D, Emond J, Sargent J
- Genres: Children's, Industrial and advertising
- Archive: [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Childrens-Recall-of-Fast-Food-Television-Advertising%E2%80%94Testing-the-Adequacy-of-Food-Marketing-pone.0119300.s001.ogv)
- Licence or status: [CC BY 4.0](https://creativecommons.org/licenses/by/4.0) (as the archive states it)
- Credit: Bernhardt A, Wilking C, Gilbert-Diamond D, Emond J, Sargent J
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/commons/39074079?play=1)