# Bonus Episode: The Athletic’s Small Business Story | Part 2 of 3

An episode of [The Leaf Report: A show about the Toronto Maple Leafs](https://invisiblenetwork.ai/podcast/974288930), 15 May 2021, 16 min.

Audio: https://sphinx.acast.com/p/open/s/6818a394f30c20bff73527a1/e/c3159c84-6cdb-11ee-ad44-a31e3fb555c5/media.mp3

Part Two of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company’s first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well. For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.

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