# The Future of CPG: Why Collectibility and Clean Ingredients are Winning

An episode of [The GaryVee Audio Experience](https://invisiblenetwork.ai/podcast/928159684), 10 Apr 2026, 21 min.

Audio: https://traffic.megaphone.fm/APO3361789574.mp3

In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about: • The Intersection of Collectibles and CPG • My Philosophy on Micro-Quitting vs. Macro-Quitting • How to Scale a Brand via Live Social Shopping • Why "Humanity" is the Best Marketing for Small Businesses

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