# Why IP and StoryTelling are Essential to Building a Brand in 2026

An episode of [The GaryVee Audio Experience](https://invisiblenetwork.ai/podcast/928159684), 15 May 2026, 30 min.

Audio: https://traffic.megaphone.fm/APO3443427452.mp3

In this episode of the GaryVee Audio Experience, I sit down with Omar from Near Mint Condition to discuss the most important project I’m working on: VeeFriends Comics. I explain why storytelling is the ultimate foundation for any brand and why I’ve decided to dive deep into the world of comic books. I also dive deep into my personal creative process - from my original character doodles to "collaborative conviction" off-sites with industry legends like Jim Rugg and DJ Coffman. You’ll learn about: • The Importance of Origin Stories for Brand Building • My Creative "Marvel Method" for VeeFriends

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