# IN VIDEO: The little loofah that launched an industry

An episode of [Round Table China](https://invisiblenetwork.ai/podcast/793040690), 9 Oct 2026, 34 min.

Audio: https://dts.podtrac.com/redirect.mp4/radio-res.cgtn.com/ueditor/audio/2610/1091452674777.mp4

You've probably used one to scrub a pan. Maybe you've even worn one on your feet or found it hiding in a skincare product. But the loofah is far more than a bathroom staple. It is the backbone of an industry that spans provinces, employs thousands, and ships products around the world. What does its rise tell us about how rural areas in China is reinventing itself? On the show: Steve, Fei Fei & Yu Bokun.

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