# Shelf wars: grocers strike back

An episode of [Round Table China](https://invisiblenetwork.ai/podcast/793040690), 26 Jun 2026, 28 min.

Audio: https://dts.podtrac.com/redirect.mp3/radio-res.cgtn.com/ueditor/audio/2606/1082464670262.mp3

Something has shifted in the grocery aisle. Store brands now dominate grocery shelves, and major retailers are competing head‑to‑head with the brands they once stocked. From the rise of private labels to the strategies that power them, the real question is whether shoppers are getting better value or simply falling for clever marketing. On the show: Steve, Yushan & Yushun

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