# The ice cream identity crisis

An episode of [Round Table China](https://invisiblenetwork.ai/podcast/793040690), 16 Jul 2026, 26 min.

Audio: https://dts.podtrac.com/redirect.mp3/radio-res.cgtn.com/ueditor/audio/2607/1084191523384.mp3

China's ice cream market has gone cold, but not in the way you might think. Warehouses are quiet. Distributors are on edge. The familiar summer frenzy for frozen treats is losing its grip. It is no longer just about escaping the heat. It is about changing tastes, rising prices, and a generation that views indulgence differently. / When was the last time you updated your social media profile photo (18:40)? On the show: Fei Fei, Steve & Yushan

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