# Inside the 2026 World Cup

An episode of [Round Table China](https://invisiblenetwork.ai/podcast/793040690), 12 Jun 2026, 25 min.

Audio: https://dts.podtrac.com/redirect.mp3/radio-res.cgtn.com/ueditor/audio/2606/1081249064564.mp3

Every four years, the World Cup takes over the planet. But behind the viral moments and dramatic goals lies a much bigger story. We're talking global brands, local businesses, wild tech experiments, and debates no one saw coming. This isn't just about football. It's about what the world's biggest event reveals about all of us, including the people who never watch a single game. On the show: Steve, Yushan & Yang Guang

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