# Eric Latiff: How A Journey of Shooting His Shot Got Him Interviewing the President

An episode of [The Nitpicker Podcast](https://invisiblenetwork.ai/podcast/6826170866), 20 Dec 2024, 1 h 06 min.

Audio: https://anchor.fm/s/fbf5fcfc/podcast/play/96068885/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-20%2F06cef724-a3df-b122-8691-cc0368444442.mp3

In this episode of The Nitpicker Podcast, host Carol Musyoka sits down with renowned journalist Eric Latiff to explore his inspiring journey into the world of broadcast journalism. Eric shares his early inspirations, including his admiration for Fred Machoka's Sunday radio show. He reveals how the fire in his belly caused him to take leaps, go that extra mile and position himself in the right places, shaping his ambitions to become a broadcaster. Eric recounts how shooting his shot paved his way to his first job, joining Metro FM and later being on the ground floor of Kenya's first Christian radio station, Family FM. He pays homage to the amazing women who trailblazed the Kenyan radio industry and delves into the challenges and triumphs of it all, including his critical role in launching Kameme FM, the first vernacular radio station in Kenya. The conversation also touches on Eric’s experiences interviewing high-profile figures, navigating the evolving digital media landscape, and his views on the importance of storytelling and media training. 00:00 Introduction to the Nitpicker Podcast 00:22 Meet Eric Latiff: A Media Icon 01:21 Eric's Early Inspirations 03:01 Growing Up in Kajiado County 05:39 High School Days at Mangu 09:12 Pursuing a Career in Broadcasting 11:49 Breaking into the Media Industry 15:16 First Steps in Radio 26:48 Joining Family FM and TV 30:30 Interviewing the President 31:39 Preparing for a Presidential Interview 32:30 The Art of Media Training 34:25 Handling Difficult Interviewees 36:12 Mastering the Media: Private Sector Insights 42:47 Pioneering Vernacular Radio 47:27 The Digital Media Landscape 54:53 The Nit & Kwik: Getting to Know Eric Latiff Links: https://zezedigital.com/ Credits: Gab Master: Carol Musyoka Ball Jugglers: Wangui Njoroge & Eric Ruhi Whip Cracker: Wangui Njoroge Kissungu Mingi: Eric Ruhi AudioVisual: Snapnest Photography The Big Kahuna: Carol Musyoka

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