# #196: Faust had it easy.

An episode of [Developing Perspective](https://invisiblenetwork.ai/podcast/6818168107), 24 Sep 2014, 15 min.

Audio: https://audio.developingperspective.com/developing_perspective_196.mp3

Getting an app ready for day one of an iOS/device launch is impossible to do right. As a developer you have a variety of options available for how you approach it, none of which are perfect. Trade Offs: • App Review • Marketing (good and bad) • Bugs and Issues • Helpdesk load • New features and their worth • Wasted effort Approaches: • As ready as you’ll ever be: Work feverishly, battling through buggy betas and API changes to be as possibly ready as possible for the estimated release date. • Measured compatibility: Just make sure it doesn’t break • Kinda ready: Keep an eye on the changes, have plans in place for basic compatibility begin in earnest once bugs are fixed • Wait and See: Wait until you have all the information before you really start

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