# #215: Insidious Features.

An episode of [Developing Perspective](https://invisiblenetwork.ai/podcast/6818168107), 17 Apr 2015, 14 min.

Audio: https://audio.developingperspective.com/developing_perspective_215.mp3

How to build little features into your applications that re-wire your user’s brains to come to expect a certain behavior. These ‘insidious’ features are a delightful way to help build loyalty with your customers.

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