# How to Create an Incredible Culture with Exceptional Hiring with Zach Suchin

An episode of [Vanessa Van Edwards](https://invisiblenetwork.ai/podcast/6809119691), 3 Nov 2026, 30 min.

Audio: https://traffic.megaphone.fm/HD7810273743.mp3

A company's culture can be shaped by the cultural understanding of organizational leaders and human resources professionals. As part of our series, World’s Most Interesting People, I chatted with Zach Suchin, entrepreneur, investor and founder of Brand Knew, a creative agency and technology studio. We talk a lot about hiring and culture in our approach to people. What is company culture, how does it work at Brand Knew, and how do you approach it? In this episode, you’ll learn: *Why company culture is such an important element to consider in the job hunt *How comfort plays into company culture *Zach’s recipe for good progress within a business (hint: one is complacency is dangerous) *The thought process Zach goes through to evaluate the creative process of an interviewee *The most crazy, weird and interesting answers Zach’s heard in interviews and get the answers to: *What exactly is company culture? *What mistakes have you made in your business and how have you course-corrected? *What are your 4 favorite interview questions? Check out more of Zach's work: • https://www.brand-knew.com 00:00 Intro 02:10 What is Company Culture? 05:05 Company Culture Mistakes 09:25 Creative Questions to Find the Right Candidates 21:40 Final Takeaways ****** Science of People is a human behavior research lab. We will teach you what makes people tick. Come play in our lab and pick up a copy of our best-selling book, Captivate: The Science of Succeeding with People for even more on decoding, communication and personality. 👉 http://amzn.to/2xM4tiO ****** If you’re ready to level up your charisma, check out our flagship online course, People School: http://bit.ly/2yUf0WR People School is a 12-step video-based training program designed to increase your interpersonal intelligence. If you want to learn how to rapidly build trust, spark excitement, develop meaningful connections, stand out from your peers, and finally achieve all of the things you know you’re capable of, People School was created for you. With 12 modules – each one built around a unique human behavior law – People School is the only science-based training program that provides you with actionable lessons to learn the skills you need to succeed. Step-by-step, People School will teach you how to create authentic and meaningful connections with anyone… and accelerate your success. People School has already helped thousands of smart, driven, people from all over the world go from feeling “stuck” to leapfrogging their peers, landing clients, and becoming top performers at places like Google, Hertz, Microsoft and many more. 👉People School registration is now OPEN! Sign up here: https://www.scienceofpeople.com/train... ****** Vanessa Van Edwards is a national bestselling author and founder at Science of People. She is also a recovering awkward person. She is the bestselling author of Captivate: The Science of Succeeding with People which has been translated into 15 different languages. Vanessa’s unique approach has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, Today Show and many more. Vanessa shares tangible skills to improve interpersonal communication and leadership, including her insights on how people work. She’s developed a science-based framework for understanding personalities, decoding body language and improving people skills to help people communicate professionally, socially and romantically. Vanessa works with entrepreneurs, growing businesses, and trillion dollar companies; and has spoken to thousands of audiences at TEDx London, MIT and CES to name a few. Science of People looks at the hidden forces that drive our behavior. It’s mission is to help people achieve their goals faster and understand what makes people tick. 👉 https://www.scienceofpeople.com/captivate ****** Subscribe to our channel for more human beha Learn more about your ad choices. Visit megaphone.fm/adchoices

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