# The 3-part habit loop your brain is running 40% of the time | Charles Duhigg

An episode of [The Big Think Interview](https://invisiblenetwork.ai/podcast/6797911690), 12 Jun 2026, 1 h 27 min.

Audio: https://traffic.megaphone.fm/APO1672561046.mp3

About 40% of everything you do today is a habit your brain automated, and the neural loop driving it doesn't distinguish between good and bad habits. Charles Duhigg, author of The Power of Habit and Supercommunicators, explains why trying to eliminate a bad habit is neurologically futile and why the habit that scares you most irrationally is probably the one change that rewires everything else.

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